Our

Motivation

Today, there is no way for students and families to evaluate college affordability because they don’t know what their student aid will be. U.S. colleges and universities inform students of their aid awards in the spring - just months before college begins! Only then do students and their families realize their true net cost of college.

Despite the availability each year of billions of dollars in student aid, many who desire a college education do not pursue their dreams because they believe the high cost of college is far beyond their reach. Other students let their perceptions about the published cost of attendance guide their decision making and limit the colleges they consider.

High school counselors are overworked, outnumbered and frustrated because they can’t easily help students evaluate affordable college choices. The ratio of high school students to counselors is now 475 students to 1 counselor – yet choosing a college is an intensely personal process, and almost everyone can benefit from personalized assistance.

After college, many students and parents are very deep in debt – often for decades – because affordability wasn’t sufficiently factored into their decisions.

We believe

that there has to be a better way